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Curious Columbus - ABC Sensory Learning Felt Alphabet & Flashcard Set - Uppercase

$49.99 AUD
10 reviews

Curious Columbus - ABC Sensory Learning Felt Alphabet & Flashcard Set - Uppercase is backordered and will ship as soon as it is back in stock.

Let your little ones discover the joy of learning with this lovingly crafted ABC Felt Alphabet & Flashcards set. Featuring a tactile and colourful set of handmade uppercase felt letters that will allow your child to explore letter forms and shape in a truly sensory way.

The set also comes complete with an A-Z of hand illustrated flashcards - perfect for visually bringing letters to life for early learners. Each card features both upper and lowercase letters ensuring that both letterforms can be discovered simultaneously. 

Each flashcard brings a phonetically appropriate picture to life, helping your child to identify letters and words with visually appealing images. And once you've had your fun for the day, all of the felt letters can be neatly packed away in a beautifully printed cotton drawstring bag. This set comes boxed and ready to be gifted to a special little someone in your life! 

Shipping Within Australia

Shipping prices are a flat rate of $10.95 this does not include bulky items

Express shipping is calculated at check out for orders up to 10kg. We cannot guarantee express shipping of items sent directly from our distributors. We will contact you if express shipping is unavailable on your order.

Purchases over $280 (after codes and reward vouchers used) will receive free standard postage within Australia, this does not include bulky items. 

If we anticipate any delays with your order The Creative Toy Shop will contact you immediately and likewise, if your order is urgent please let us know.


LOCAL PICK UP should only be chosen by local customers to the Coffs Harbour region who will be picking up their orders. 

Do NOT choose LOCAL PICK UP when placing 2 orders or for an ADDTOLAYBY order or any other orders. We will cancel & refund these orders as LOCAL PICK UP cannot be combined with other shipping orders. 

International Shipping

We now offer worldwide shipping!

Unfortunately, we are not allowed to ship Grimm’s, Grapat and Ostheimer outside of Australia.

Certain countries are currently limited by weight to 2kg, we are working with our partner to increase this.

Shipping rates are calculated during check out, destination duties and taxes are the responsibility of the receiver. If these are not paid by the customer, your order will not be delivered by the shipping company. 

When an international order is returned to the sender, it can take up to 3 months for the order to arrive back to us. We will issue the refund on the product only once the order arrives back to our warehouse.

International Shipping Times

We are based in regional NSW which means the estimated shipping times are not accurate from what you see at checkout. 

DHL Express: We fulfill and dispatch your order within 24 hours of receipt.

A 3rd party carrier picks up on behalf of DHL express Mon, Wed and Friday and it is taken to Sydney International airport. This can take an additional 3 - 5 business days on top of the delivery times stated at checkout.

Your order will arrive within 7 business days once it arrives in Sydney. 

Please be aware of this when ordering from us.

Australia Post: We fulfill and dispatch your order within 24 hours of receipt. These orders are picked up daily. The times shown at checkout for this shipping option is accurate. 

International Subscription Box Shipping

Our international subscription boxes are only available for shipping to the following countries: Indonesia, Malaysia, New Zealand, Singapore, United Arab Emirates & United States. The price of shipping is included in the product cost.

Shop and Save

We wanted to find a way to say "thanks" for shopping with us and have decided to launch our own rewards program. 

Earn points every time your shop, when you register and following us on social media.

How it works

Create a store account to start earning points!

Earn 10 points just by signing up. 

You will earn 1 point for every $1 you spend

Redeem 90 points to receive a $5AUD coupon
Redeem 360 points to receive a $20AUD coupon
Redeem 900 points to receive a $50AUD coupon
Redeem 1800 points to receive a $100AUD coupon

Check your account

We have a new rewards system as of November 2023.

You now access your points and redeem rewards via our online launcher which is located at the bottom left corner of our website.

Log in via this launcher and you will see your points and areas to redeem vouchers. 


Terms and Conditions 

  • Reward Points are not transferable.
  • Reward Points cannot be redeemed for cash.
  • Reward Points can only be redeemed off the product purchase price. This excludes taxes and shipping.
  • Reward Points from two separate accounts cannot be merged.
  • Rewards Points can be earned on subscription orders but can’t be redeemed on these orders. 
  • Reward Codes expire after 1 year.
  • You will not receive an email advising this reward code is about to expire. Please be aware when you redeem your rewards for a reward voucher that they have a 1 year expiry.
  • We are unable to reinstate these points if your discount code has expired after 1 year. 
  • You can't use a reward voucher code with Last Chance items or any other automatic discount code like Free Shipping. The discount code will take precedence as you can only have 1 code at checkout and our Last Chance items are deemed a storewide code due to the limitations of our software. 
You cannot use more than one code at checkout. If there is storewide promotion, then the code can't be used. 
Customer Reviews
4.8 Based on 10 Reviews
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  • letters
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Kim T.
Australia Australia
I recommend this product

Educational and beautiful

These are really high quality letters; great for supporting students in my classroom who need a lot of experience with letters and sounds. The flashcards are clear and simple as well. I bought these with the lowercase set as well.

Alysha T.
Australia Australia
I recommend this product


I have the lowercase set and the fact that the colour of the felt letters matches the colours of the cards is why I love the set. I assumed the uppercase would be the same but it isn’t. The colours don’t align. It makes no sense to me. I’m really disappointed. This is absolutely nothing to do with The Creative Toy Shop. I reached out to Curious Columbus and apparently the uppercase was designed first and lowercase came later. They thought of the colour matching when making the lowercase. It is a shame they didn’t redesign the uppercase at that time so it had the colour matching feature too. For now I’ve had to put the uppercase away as without the colour matching aspect, it is too difficult for my 2.5yo to use. We will stick with lowercase for now.

Shauna B.
Australia Australia
I recommend this product

Curious Columbus ABC Sensory Learning Felt Alphabet

I haven't had a chance to use them yet with my students, but I love them. They are so tactile and fun to touch.

Toni M.
Australia Australia
I recommend this product

Amazing Product

I purchased this to help my daughter start to recognised the Alphabet. It is so much better than what I was expecting! The letters are alot bigger than what I pictured, they feel so soft and solid in your hands and the cards themselves are multiuse. With or without the letters, they offer so much learning and play potential. I've already recommended this to a friend for her daughter and will not hesitate to recommend again.

Gauthami B.
Australia Australia
I recommend this product

Great to grow with

My 9 month old loves playing with the alphabets. I think this is a great way to get him familiar with the letters. And I can see him growing with this as his level of understanding increases.

caleb L.
New Zealand New Zealand
I recommend this product

Highly recommend

Very high quality item! I was looking for a felt alphabet for my boys and the price point for most was a bit much. This curious Columbus one was very reasonable and it came with flashcards made of thick card- very happy with both!

Lynette S.
Australia Australia

ABC sensory

I would really recommend this , such a good learning toy while having lots of fun

Australia Australia
I recommend this product

Excellent resource

My 2.5 year old absolutely loves this set. She has a keen interest on the alphabet at the moment and this has been a perfect addition for her. She loves matching the letters to the cards. We talk about the colours of the letters, and the pictures on the flashcard. The size and shapes of the letters are a great size for toddlers and the colours are so inviting. I felt this set was great value for money.

Cansu A.
Australia Australia

Love love love

These are the best size and love the quality

Katlin F.
Australia Australia
I recommend this product

Alphabet Joy

Got these for my 1.5 year old and she LOVES them. We talk about the shape and colour of each letter. She loves to put them in and out of the bag as well. Will be a great toy for years.